Our mission
We are dedicated to finding missing children and protecting children from all forms of violence and exploitation.
Roshni works with volunteers, partner organizations, law enforcement agencies and government departments across Pakistan.
Every child matters
Founded in 2003, Roshni Helpline is Pakistan’s first helpline for missing children.
Our work includes the following activities:
Roshni is based in Karachi, but operates across Pakistan, with the support of a large network of volunteers and partner organizations, and in close collaboration with law enforcement agencies and government departments. We serve mostly the poorest segments of Pakistani society and provide our services free of cost.
Over the years, we have assisted in recovering more than 17,000 missing children.
We are dedicated to finding missing children and protecting children from all forms of violence and exploitation.
Roshni works with volunteers, partner organizations, law enforcement agencies and government departments across Pakistan.
In 2003, a young girl went missing and was later found murdered in Lyari. Mr. Muhammad Ali, a human rights activist, learnt of this incident, and realized:
When a child goes missing, time is of the essence. Mr. Muhammad Ali felt that if there was an organization where parents could report the missing child, and the local community could be rapidly mobilized to help in the search, the chances of safely recovering the child would be greatly increased.
Starting in one part of Lyari, Mr. Muhammad Ali contacted the local paan shop, the small grocery store, the PCO (Public Call Office) operator, the milk seller, and other roadside vendors and persuaded them to collaborate with Roshni Helpline. As a first step, if a child went missing, they provided information to the parents about contacting Roshni Helpline.
These people also had information about all the comings and goings in their neighborhoods. It was simply a matter of making them aware that this information was invaluable, so they could track the child’s movement by pooling their knowledge.
After some initial success, we had 148 partners all over Lyari, and we streamlined our system so that posters about a missing child could be printed and distributed in a very short time.
Roshni Helpline later shifted to Saddar Town, and in 2010, we received our first small grant from a reputable international donor organization, with which we rented a small office and bought our first computer.
We continued to grow as an organization and expanded our network of volunteers, becoming the first organization in South Asia to collaborate with the Khwajasira transgender community in tracking missing children. So far, Roshni Helpline has trained 53 Gurus (heads of the Khwajasira transgender community) in Karachi, who in turn have trained their Chelas (followers) to keep a lookout for missing children at traffic signals and places that they usually frequent. At present, we have a diverse network of more than 4,000 volunteers and partners from all walks of life, spread throughout Karachi as well as other parts of Pakistan.
Muhammad Ali is a human rights activist working on child protection issues in Pakistan for over 30 years. He founded Roshni Helpline in 2003 and single-handedly pioneered a unique and highly acclaimed approach to finding missing children.
Learn about Muhammad Ali
Founder
Muhammad Ali is a human rights activist working on child rights for over 30 years. He founded Roshni Helpline in 2003 and has pioneered a highly acclaimed approach to finding missing children. He is the recipient of the prestigious Ashoka Foundation Fellowship and Acumen Fund Fellowship.

President
Fazal Noor is the Head of the Department of Architecture at Sir Syed University of Engineering & Technology. He has also served as an Urban Specialist at UN Habitat and as the Ashoka Foundation representative for South Asia.

General Secretary
Nargis Zuberi is the General Secretary of Roshni Helpline and brings extensive experience in marketing and communications, with a strong professional background working with leading retail brands and corporate organizations. She contributes her expertise in strategic communication, stakeholder engagement, brand development, and outreach to support Roshni Helpline’s mission and organizational growth.

Finance Secretary
Muhammad Waseem Khan is an experienced finance and administration leader with over 20 years of professional experience across the healthcare and nonprofit sectors. He currently serves as Head of Finance & Administration at Concept Fertility Center Pakistan, overseeing financial management, administration, HR, payroll, and organizational operations. He brings strong expertise in financial reporting, budgeting, donor compliance, audits, and organizational governance.

Board Member
Ghayas ud Din is an entrepreneur and co-founder of Shahi Group of Companies. He is also a committed philanthropist working on child rights in Pakistan, providing free education to children in need, and is a proponent of using technology to enhance education.

Board Member
Hameed Sheikh is a founder of the Pakistan Electronic Computer Programming Institute and has contributed significantly to the growth of the IT sector in Pakistan. He is also a devoted philanthropist working on the issue of child protection.

Board Member
Tehmina Azim is a renowned social activist. She is the master trainer for Persons with Disabilities and received her training in Korea by SOI. She has also drafted the Rules of Business for Sindh Empowerment of Persons with Disabilities Act 2018.

Board Member
Murad Soni is a prominent philanthropist based in Karachi. He is also a Founding Member of CPLC Sindh and has previously served as its Deputy Chief.

Board Member
Naveed Ahmed is an advocate at the Supreme Court with more than 20 years of experience. He has not only played a key role on Roshni Helpline’s board but has also taken various petitions on child rights to the highest courts in Pakistan.

Board Member
Abira Ashfaq is a lawyer and human rights activist based in Karachi. She currently teaches law at the Institute of Business Administration and is committed to promoting Women’s Rights in Pakistan.